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Private Label by Keith Lincoln & Lars Thomassen

Author:Keith Lincoln & Lars Thomassen [LINCOLN, KEITH] , Date: March 19, 2020 ,Views: 78

Private Label by Keith Lincoln & Lars Thomassen

Author:Keith Lincoln & Lars Thomassen [LINCOLN, KEITH]
Language: eng
Format: epub
ISBN: 9780749450274
Publisher: Kogan Page
Published: 0101-01-01T00:00:00+00:00


Just a few questions to ask yourself:

Which of your customers would enjoy knowing more about our product, and would be interested in accessing our product’s life story, from an eco or ethics angle? How could we (literally) attach those stories to existing and new products? Can we start working on advanced labels like those that Tesco and Timberland (see below) are experimenting with?

Is there a business opportunity in creating a new brand or turning one of our existing brands into a purely local play, including a compelling local story (and premium margins)? Should we partner with some of the new players in this field?

Can we add story ingredients to some of our more obscure or virtual products, helping our customers tell stories to others? Should we create new products that do this, if most of what we offer is more mainstream?



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Private Label by Keith Lincoln & Lars Thomassen.epub


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